Marketing Geospatial

What you’re doing wrong when it comes to thought leadership

What you’re doing wrong when it comes to thought leadership
As a geospatial leader, you have a wealth of knowledge to share: Experiences, unique POVs, hard-earned insights… you name it.
And you know that effective thought leadership content is the key to building and monetising your personal brand on LinkedIn. Yet most leaders struggle to create consistent high-quality content.
In today’s episode, Daniel and Helena break down the 4 most common issues that get in the way of effective thought leadership.
Topics include:
Why a lack of time is probably the least of your issues
How to create a thought-leadership content strategy
Why you need accountability and what that looks like
How to create a content dissemination process that works
And more.
Links:
Thought leadership in a box: https://www.tales.co.nz/thought-leadership/

Marketing approaches we’ve STOPPED doing (and why)

Marketing approaches we’ve STOPPED doing (and why)
If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes drastically over time.
In today’s episode, Daniel and Helena chat about marketing approaches they’ve STOPPED doing, and what they’re doing instead.
Topics include:
How social media has changed and what has stopped working
Why unsubscribes on your email list can be a good thing
Different (effective) ways of doing content marketing
The current state and future role of SEO
And more

The 6 most common website conversion mistakes and how to fix them

Most geospatial websites don’t perform as well as they could (should!) Why? Because they haven’t been optimised for conversion.
In today’s episode, Daniel and Helena break down the 6 most common website mistakes that stop your customers in their tracks and kill your conversions.
Topics include:
What is your conversion rate, and how does it impact ROI?
How increasing your conversion rate helps you acquire more market share
The 6 most common conversion roadblocks (and how to fix them)
And more!
 
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
 

When you should (and shouldn’t) outsource your content production

Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results.
Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, it can also be hugely beneficial to your business.
In today’s episode, Daniel and Helena talk about when outsourcing content is a good idea, and what to look for in a freelancer to give you the best results.
Topics include:
When does it make sense to engage a freelancer versus use AI
Understanding whether you need an order taker or a specialist (and how to tell the difference)
Where to find good people and how to quickly gauge if they are the right fit
and more.
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz

The Ins and Outs of Influencer Marketing for the Geospatial World

The Ins and Outs of Influencer Marketing for the Geospatial World
Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatial products and services.
In today’s episode, Daniel and Helena discuss what B2B influencer marketing looks like in the geospatial world based on Daniel’s own experience with the MapScaping podcast.
Topics include:
Which business goals influencer marketing can be good for
How to choose the right channels and success metrics
How to find the right people to work with and what a good relationship looks like
And more!
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
 

How to Build Your 3D Customer Persona

How to Build Your 3D Customer Persona (Geospatial Edition)
We all know the importance of “knowing your audience”, yet most customer personas completely miss the mark.
In today’s episode, Daniel and Helena break down what an actually useful customer persona looks like, and how you can go about creating one.
Topics include:
Why most geospatial customer personas suck
How a proper persona helps you nail your brand message
The exact process of building an effective persona using a real-world geospatial example
And more.
 
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
 

Our Biggest Business Mistakes (And How to Fix Them)

Our Biggest Business Mistakes (And How to Fix Them)
Starting a business is hard in any industry, and the Geospatial industry is no exception.
What are you offering? Who are your customers? How do you find them and - more importantly - reach them? How do you set yourself apart? And what about pricing?
These (and more) are all things to consider before you set out as an independent consultant or launch your own business. Unless you want to learn the hard way, like Daniel with MapScaping or Helena with Tales Consulting.
In this episode, we chat about the biggest mistakes we made when starting our respective businesses, and what it took to ultimately go from idea to success.
 
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
 
 
 

What it Takes to Build a Profitable Geospatial Side-Hustle

What it Takes to Build a Profitable Geospatial Side-Hustle
Although everyone loves the idea of “passive income,” it’s usually not as passive as you’d hope. Plus, it takes a lot of planning and careful consideration to set your side hustle up for success.
In today’s episode, Daniel and Helena discuss how to build a profitable side hustle in the geospatial world using Daniel’s latest project - Quickmaptools.com - as an example.
Topics include:
How to ensure people actually want and need what you’re selling
Understanding how to (competitively) position yourself in the marketplace
What to consider in terms of your business model and marketing strategy
How to monetise your side-hustle in different ways for multiple income streams
and more.
 
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
 

Why People Don’t Care When You Talk About Your Brand (And How to Change That)

Why People Don’t Care When You Talk About Your Brand (And How to Change That)
Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information matters - a lot!
In today’s episode, Daniel and Helena break down the anatomy of a memorable talk, including how to integrate brand storytelling to keep people engaged from the get go.
Topics include:
How to craft an engaging origin story
How to deliver information packaged as an experience
How to use the Hero’s Journey framework to talk about your brand
The anatomy of a TED talk, and how you can steal this formula for your pitches, keynotes, etc.
And more.
 
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz

Your 2024 marketing AI tech stack

AI can accelerate many of your marketing tasks and workflows, but - used wrong - it can quickly destroy your brand image.
In this episode, Daniel and Helena discuss their favourite AI tools for various marketing tasks, and give you a rundown of the right (and wrong) way to use them.
Topics include:
How to use Chat GPT as your marketing team’s workhorse without ending up with boring, fluffy, or generic content
How to leverage AI video clipping tools to accelerate your content production and maintain a human touch
Which AI SEO tools can help you outrank your competition and grow your organic traffic
Which other GenAI, No-Code and automation tools are out there to improve your marketing workflows
List of tools mentioned in the episode: https://airtable.com/appcRvwXdyEJR0fsT/shrCMY1xkb2fOmy7t/tblrn88uEcqUypqFX
 
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz