Why People Don’t Care When You Talk About Your Brand (And How to Change That)

Why People Don’t Care When You Talk About Your Brand (And How to Change That)

Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information matters - a lot!

In today’s episode, Daniel and Helena break down the anatomy of a memorable talk, including how to integrate brand storytelling to keep people engaged from the get go.

Topics include:

• How to craft an engaging origin story
• How to deliver information packaged as an experience
• How to use the Hero’s Journey framework to talk about your brand
• The anatomy of a TED talk, and how you can steal this formula for your pitches, keynotes, etc.

And more.

 

Connect with the hosts!

Daniel - MapScaping.com

Helene - Tales.co.nz