Marketing Geospatial

Brand Marketing Explained

Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine]
What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and Helena break down the four key avenues of brand marketing in the geospatial domain.
This is part 3 of our mini series, “How to build your B2B marketing engine”, which outlines all the different marketing channels and avenues out there, and guides you in choosing what’s most appropriate for your brand.
Topics include:
What sets brand marketing apart in the geospatial sector and why it's crucial for your company's growth.
How to create a unique and powerful brand by understanding the role of feelings, associations, and the customer's journey in brand perception
The strategies behind effective content marketing, SEO, and the significance of maintaining a consistent tone of voice.
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz

Product Marketing Explained

Product Marketing Explained [Part 2/3 of How to Build Your Geospatial Marketing Engine]
You’ve got a cool product; but how do you make people care? (AKA buy). That’s where product marketing comes into play. In today’s episode, Daniel and Helena explore what’s involved in B2B product marketing, and outline everything to consider when it comes to packaging, pitching, and selling your Geospatial product or idea.
This is part 2 of our mini series, “How to build your B2B marketing engine”, which outlines all the different marketing channels and avenues out there, and guides you in choosing what’s most appropriate for your brand.
Topics include:
The importance of audience research and how to effectively segment and understand your target market
Strategies for positioning and messaging that resonate with your specific audience
How to ensure a good product-market fit, including choosing the right go-to-market strategies and packaging your offerings
The role of sales enablement in bridging the gap between marketing efforts and sales success
How partner marketing can amplify your reach and influence within the geospatial industry
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz

Growth Marketing Explained

Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine]
This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial brands could be leveraging, and guides you in choosing what’s most appropriate for you.
In this episode, Daniel and Helena break down the Growth Marketing vertical, and look at which specific marketing roles and activities it involves.
Topics include:
How growth marketing fits into the overall B2B marketing picture
Which growth marketing activities are appropriate for you depending on your brand’s maturity
Which growth marketing roles should be done in house and which are best outsourced
Best practice for fundamental growth marketing activities, including SEO, CRO, Email, and PPC
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz

How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts

How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts
SEO is still one of the biggest drivers of organic traffic, yet most geospatial companies aren’t leveraging its full potential.
In this episode, Daniel and Helena discuss how SEO works in 2024, including core concepts, best practice workflows, and modern tools to help you win the game.
Topics include:
How to find and select relevant keywords, and how to integrate them into your content for best organic discoverability
Which SEO metrics to consider when creating your content, including search volume, keyword difficulty, domain authority, and search intent
The step-by-step process for intentionally outranking your competition and becoming the go-to source
Our favourite “traditional” SEO tools, and promising AI-powered newcomers
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
 

Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It)

Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It)
The biggest downfall of most marketing strategies? Poor messaging. Because if you fail to articulate what really matters to your audience, even the best marketing will fall flat.
In this episode, Daniel and Helena discuss the curse of fuzzy messaging in the Geospatial industry, and show you how to escape it for a powerful leading edge.
Topics include:
How a fear of niching down paradoxically leads to a smaller audience
How jargon and technical language can create barriers in understanding
How to make your message clear, compelling, and universally understandable
How to structure your website for multiple audiences, industries, or customer needs
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz

How Treating Content as a Product Helps You Build a Stronger Brand

The no. 1 way to make your content stand out in a saturated digital landscape? Treating it the same as you would a product. From your content pillars, to clear positioning and messaging, your content should be based on audience research and solve the problems of your target market.
In this episode, Daniel and Helena show you how to use the “content as a product” approach to innovate your content strategy, build a stronger brand presence, and make a lasting impact in the geospatial community.
Topics include:
Strategic Content Creation: Discover the importance of a methodical approach to content creation, mirroring product development processes, to ensure your content effectively reaches and resonates with your target audience.
Identifying and Solving Root Problems: Gain insights into diagnosing the underlying issues your potential clients face and how to position your content as the go-to solution, enhancing your authority and credibility in the geospatial field.
Expanding Your Content's Reach: Learn strategies for distributing your content beyond your immediate network, tapping into larger ecosystems to amplify your message and draw in a broader audience.
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz

Scaling Your Geospatial Brand with Thought Leadership Content

What exactly is “thought leadership” content, and how can you leverage it to scale your brand?
In today’s episode, Daniel and Helena discuss the ins and outs of creating, distributing, and leveraging thought leadership content to build brand awareness, authority, and trust.
Topics include:
How to identify your thought leadership content pillars and generate impactful ideas that are strategically aligned with your audience's needs
How to maximize your content’s impact by repurposing it across different formats and channels
Which modern tools and platforms can help you streamline your content creation and distribution process
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz